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Constructing Identity through Language and Power in Literature
April 2026
ISBN: 978-81-686017-1-0
Authored by:
Dr. N. VIJAYAKUMARI
Assistant Professor, Department of English
Vels Institute of Science, Technology & Advanced Studies
Chennai, Tamil Nadu, India.
Dr. JISHA HEDWIN
Assistant Professor, Department of English
Sree Narayana College, Punalur
Kerala, India.
Dr. T. JANARTHANAN
Assistant Professor, Department of English
Vels Institute of Science, Technology & Advanced Studies
Chennai, Tamil Nadu, India.
Ms. A. KOKILA
Assistant Professor, Department of English
Sri Muthukumaran Arts and Science College
Chennai, Tamil Nadu, India.
Contemporary Language and Literary Research Studies
April 2026
ISBN: 978-81-999206-3-7
Authored by:
Dr. A.A. JAYASHREE PRABHAKAR
Professor, Research Supervisor
International Relations-Coordinator
Department of English, School of Languages
Vels Institute of Science, Technology & Advanced Studies (VISTAS),
Chennai, India.
Dr. PRATIBHA PANDEY
Assistant Professor of English
School of Liberal Studies, CMR University
Bangalore, Karnataka, India.
Ms. CYBELE AISHWARYA
Assistant Professor, Department of Languages
Hindustan Institute of Technology and Science
Padur, Chennai, India.
Dr. R. ROSHINI
Assistant Professor, Department of English
Dr. MGR Janaki College of Arts and Science for Women
Chennai, India.
Digital Marketing in Hotel Industry
October 2025
ISBN: 978-81-993402-0-6
Authored and Edited by:
H.M.Moyeenudin
Chapter 1: Digital Marketing in the Hotel Industry
H. M. Moyeenudin, Vijayakumar M., Manivel K., John Williams R., Jaisree Anand
Chapter 2: Digital Marketing Strategies for the Hotel Industry
H. M. Moyeenudin, Bindu G., John Williams R., Vijayakumar M., Jaisree Anand
Chapter 3: Mobile App Marketing in the Hotel Industry: Transforming the Guest Experience
H. M. Moyeenudin, Karthick K., Ramesh T., Bindu G., Jaisree Anand
Chapter 4: Content Marketing in the Hotel Industry: A Game-Changer for Guest Engagement and Brand Growth
H. M. Moyeenudin, John Williams R., Vijayakumar M., Manivel K., Jaisree Anand
Chapter 5: Search Engine Optimization (SEO) in the Hotel Industry: Driving Visibility and Direct Bookings
H. M. Moyeenudin, Bindu G., Ramesh T., Karthick G., Jaisree Anand
Chapter 6: Search Engine Marketing (SEM) and Paid Advertising Strategies for the Hotel Industry
H. M. Moyeenudin, Manivel K., Karthick G., Ramesh T., Jaisree Anand
Chapter 7: Social Media Marketing in the Hotel Industry: Converting Travelers into Hotel Guests
H. M. Moyeenudin, Kanimozhi S., Deepakraj V., Muthulingam P. S., Jaisree Anand
Chapter 8: Digital Analytics and Data-Driven Strategies for the Hotel Industry
H. M. Moyeenudin, Deepakraj V., Muthulingam P. S., Kanimozhi S., Jaisree Anand
Chapter 9: Engaging Online Viewers through Video Marketing and Virtual Tours for Reservations in the Hotel Industry
H. M. Moyeenudin, Kanimozhi S., Deepakraj V., Muthulingam P. S., Jaisree Anand
Chapter 10: Influence of Online Travel Agencies (OTAs) on Hotel Room Occupancy
H. M. Moyeenudin, Ramesh T., Vijayakumar M., Karthick K., Jaisree Anand
Marketing Strategies for Revenue Management in Hotel Industry
NOVEMBER 2023
ISBN: 978-81-964923-9-7
Authored and Edited by:
Dr. Jaisree Anand
H.M. Moyeenudin
Advanced Front Office Operations
AUGUST 2023
ISBN: 978-81-962098-9-6
Authored and Edited by:
H.M.Moyeenudin
Traces of Ageing: Indian Ancient Literature and Gerontology
November 2024
ISBN : 978-81-980792-7-5
Authored By:
Ms. S. PRADEEPA
Dr. ANU BAISEL
Dr. VIJAYAKUMAR M
VIT, Vellore
Introduction
Chapter 1: An Overview of Indian Ancient and Medieval Literature
An Introduction to Vedic Literature—A Significant Literature of Ancient India
Buddhist and Jain Literature: An Account
Cangam Literature: A Glimpse
Medieval Indian Literature
Chapter 2: Making Sense of Literary Ageing
Exploration of the portrayal of elderly characters in classical Indian texts
The Vanaprastha and Sannyasin Way of Ageing
The Four Vedas: Modelling Ageing in Vedas
Upanishads: Discourse on Ageing
Veneration and Wisdom
Literary Evidences
The Reflections of Ageing in Buddhist Literature
Importance and Overview of Therigatha: Lament for Lost Youth
Chapter 3: Comprehension of terms and techniques related to Literary and Cultural gerontology
Verses and Vistas: A Journey Through Indian English Poetry
March 2024
ISBN : 978-81-970420-7-2
Authored By:
Silpa K. Asok
Dr. Anu Baisel
VIT, Vellore
Contents:
Introduction
Phases of Indian English Poetry
Roots and Influences
Pioneers and Trailblazers
Regional and Linguistic Diversity
Themes and Imagery
Social and Political Engagements
Experimental Voices and Poetic Forms
Feminist Perspectives in Poetry
Poetic Dialogues with History and Mythology
Conclusion
Voices of Black Women
March 2024
ISBN : 978-81-970420-2-7
Authored By:
A. Ancy Liyana
Dr. Anu Baisel
VIT, Vellore
Introduction: Voices Reshaping Literary Discourse
Literary Vision: Alice Walker's Legacy
Chimamanda Ngozi Adichie Artistry
Parallel Theme: Alice Walker and Chimamanda Ngozi Adiche
Identity and Heritage
Women's Experiences
Social Injustices and Racial Issues
Personal and Political Intersections
Echo of Black Women's Agony
Identity Strife
Battle for Self-Expression
Empowerment and Resilience
Artistic Talents
Revolutionary Acts
Curcumin: The Golden Remedy Under the Spotlight
April 2025
ISBN : 978-81-984006-7-3
Authored and Edited by:
Dr. K. Satish Srinivas, MD (RT)
Founder Head and Senior Consultant in Radiation Oncology,
Sri Ramachandra Institute of Higher Education and Research, Chennai, India
Dr. C. Vinodhini
Sri Ramachandra Faculty of Pharmacy,
Sri Ramachandra Institute of Higher Education and Research, Chennai, India
Dr. V. Sowmyalakshmi
Sri Ramachandra Faculty of Pharmacy,
Sri Ramachandra Institute of Higher Education and Research, Chennai, India
Dr. N. Selvasudha
Department of Pharmaceutics,
Kamarajar College of Pharmacy, Keerapalayam, Chidambaram, India.
Chapter 1: Curcumin Unveiled: Origins, Chemistry, and Potential
Divya Devi Gopinathan, Vinodhini Chandrasekar
Chapter 2: From Root to Result: Exploring Extraction and Analysis of Curcumin Derivatives
Vishnupriyan Velu, Vinodhini Chandrasekar
Chapter 3: The Therapeutic Secrets of Curcumin: Pharmacological Insights
Sedhu Raagavan Sarkgunan, Sowmyalakshmi Venkataraman
Chapter 4: Emerging Drug Delivery Strategies to Enhance Curcumin Bioavailability: A Comprehensive Review
R. Gomathi, M. Arul Prakash, M.Kavitha, N. Selvasudha
Chapter 5: Role of Curcumin in Cancer Therapy - “Bench to Bedside Practise: A Comprehensive Review
Dr. K. Satish Srinivas
Language Technologies for ESL/EFL Speaking Skills from CALL and MALL to AI and Metaverse: Context, Theories & Practices
June 2024
ISBN : 978-81-970420-6-5
Authored and Edited by:
Dr. MOHAMMED ABDULGALIL ABUGOHAR
Dhofar University, Oman
Assoc Prof. Dr. KAMARIAH YUNUS
Universiti Sultan Zainal Abidin, Malaysia
Contents:
Chapter 1: Context
Chapter 2: Theories
Chapter 3: Practices
Feministic Perspective of New Women
FEBRUARY 2024
ISBN : 978-81-964923-2-8
Editors:
Dr. A.A. Jayashree Prabhakar
Dr. V.N. Sudheer
Dr. N.S. Vishnu Priya
Ms. R. Abeetha
Literature and Language : A Critical Review
DECEMBER 2023
ISBN: 978-81-964923-1-1
Editors:
Dr. S. Horizan Prasanna Kumar
Dr. L. Komathi
Dr. Julius Irudayasamy
Mrs. R. Abeetha
Nutrition Essentials: Fuel your Body for Life
JULY 2023
ISBN: 978-81-962098-6-5
Authored and Edited by:
Ms.V.AKSHAYA
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